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dr. aybil göker

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Turning Brand Managers into Anthropologists

Words matter. The words that we use either humanize our interactions or distance our rapport. They create gaps and have the power to…

Nov 12, 2019

Nov 12, 2019

Who Will Take Care of Us? Kinship in the Age of Longevity

The Question We Avoid

Oct 15

e are products of late modernity: autonomous, connected, and quietly alone.

Oct 15

From Trend to Tension: Rethinking How We Read Culture

I’ve never been entirely convinced by the concept of a “trend.” It promises clarity, but usually by smoothing over contradiction. What we…

Apr 3

From Trend to Tension: Rethinking How We Read Culture

Apr 3

Depth of Attention: How We Meaningfully Engage in Social Media Reels

It is common to hear that attention spans are shrinking, now said to be around eight seconds. But is that the whole story? The reality is…

Oct 4, 2024

Depth of Attention: How We Meaningfully Engage in Social Media Reels

Oct 4, 2024

The Paradox of Reintegration: Prolonged Liminality, Remote Work, and the Future of the Office

Recently, Amazon announced its plan to have all corporate employees return to the office full-time by January, and a recent KPMG survey…

Sep 23, 2024

Photo by <a href=”https://unsplash.com/@timmykp?utm_content=creditCopyText&utm_medium=referral&utm_source=unsplash">Tim van der Kuip</a> on <a href=”https://unsplash.com/photos/man-sitting-on-chair-wearing-gray-crew-neck-long-sleeved-shirt-using-apple-magic-keyboard-CPs2X8JYmS8?utm_content=creditCopyText&utm_medium=referral&utm_source=unsplash">Unsplash</a>

Sep 23, 2024

The madness and mindfulness of remote working

In May, I wrote an article on the liminality of the pandemic. For better or worse, it had a more uplifting tone than how I’ve felt about…

Nov 30, 2020

The madness and mindfulness of remote working

Nov 30, 2020

Understanding why Turkish-Americans are voting for Trump

Written by: Dr. Aybil Goker, Dr. Şölen Şanlı Vasquez, Kerem İnal, M.A.

Nov 3, 2020

Understanding why Turkish-Americans are voting for Trump

Nov 3, 2020

Pandemic life is a liminal period

We are living in the in-between. The coronavirus pandemic is creating what’s known as a liminal phase in our lives — a time where we’re…

Apr 9, 2020

Pandemic life is a liminal period

Apr 9, 2020

Quarantine Branding: Now is the Time to Show You Really Care

This period of pandemic is demonstrating one striking sociobiological fact: We are tangled.

Apr 5, 2020

Quarantine Branding: Now is the Time to Show You Really Care

Apr 5, 2020

A Novice’s Thanksgiving: Sensory Anthropology Gone Wrong

Last year, for my first Thanksgiving in the USA, I cooked Thanksgiving dinner without ever having eaten it before. As an anthropologist, I…

Nov 25, 2019

A Novice’s Thanksgiving: Sensory Anthropology Gone Wrong

Nov 25, 2019

dr. aybil göker

dr. aybil göker

Anthropologist studying how materials, emotions, and culture shape who we become - and why meaning and being human still matter.

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