Pinneddr. aybil gökerTurning Brand Managers into AnthropologistsWords matter. The words that we use either humanize our interactions or distance our rapport. They create gaps and have the power to…6 min read·Nov 12, 2019--1--1
dr. aybil gökerThe madness and mindfulness of remote workingIn May, I wrote an article on the liminality of the pandemic. For better or worse, it had a more uplifting tone than how I’ve felt about…7 min read·Nov 30, 2020----
dr. aybil gökerUnderstanding why Turkish-Americans are voting for TrumpWritten by: Dr. Aybil Goker, Dr. Şölen Şanlı Vasquez, Kerem İnal, M.A.6 min read·Nov 3, 2020----
dr. aybil gökerPandemic life is a liminal periodWe are living in the in-between. The coronavirus pandemic is creating what’s known as a liminal phase in our lives — a time where we’re…5 min read·Apr 9, 2020----
dr. aybil gökerQuarantine Branding: Now is the Time to Show You Really CareThis period of pandemic is demonstrating one striking sociobiological fact: We are tangled.5 min read·Apr 5, 2020----
dr. aybil gökerA Novice’s Thanksgiving: Sensory Anthropology Gone WrongLast year, for my first Thanksgiving in the USA, I cooked Thanksgiving dinner without ever having eaten it before. As an anthropologist, I…8 min read·Nov 25, 2019----