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dr. aybil göker
dr. aybil göker

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Turning Brand Managers into Anthropologists

Words matter. The words that we use either humanize our interactions or distance our rapport. They create gaps and have the power to alienate us from each other and from our business goals. As an experienced anthropologist who has been working for global brands for years, I know that being…

Anthropology

6 min read

Turning Brand Managers into Anthropologists
Turning Brand Managers into Anthropologists
Anthropology

6 min read


Nov 30, 2020

The madness and mindfulness of remote working

In May, I wrote an article on the liminality of the pandemic. For better or worse, it had a more uplifting tone than how I’ve felt about the situation in the months since. It was a period when, for the first time, we all saw each other’s living rooms via…

WFH

7 min read

The madness and mindfulness of remote working
The madness and mindfulness of remote working
WFH

7 min read


Nov 3, 2020

Understanding why Turkish-Americans are voting for Trump

Written by: Dr. Aybil Goker, Dr. Şölen Şanlı Vasquez, Kerem İnal, M.A. The Turkish-American community is not large in the U.S. and will not make a drastic change in the outcomes of the 2020 presidential race, however, thousands of Turkish-Americans are voting this year. To answer the question of who…

Election 2020

6 min read

Understanding why Turkish-Americans are voting for Trump
Understanding why Turkish-Americans are voting for Trump
Election 2020

6 min read


Apr 9, 2020

Pandemic life is a liminal period

We are living in the in-between. The coronavirus pandemic is creating what’s known as a liminal phase in our lives — a time where we’re neither here nor there. It’s like we’re stuck at an airport, but instead of traveling between Istanbul and New York, we’re in hanger between our…

Liminality

5 min read

Pandemic life is a liminal period
Pandemic life is a liminal period
Liminality

5 min read


Apr 5, 2020

Quarantine Branding: Now is the Time to Show You Really Care

This period of pandemic is demonstrating one striking sociobiological fact: We are tangled. You’ll notice I didn’t say we are “united” or we are “one” as currently, we deserve neither the beauty of these concepts nor their stark uniformity. The Tangled Tree On a recent trip to Boston, I purchased a book from…

Quarantine

5 min read

Quarantine Branding: Now is the Time to Show You Really Care
Quarantine Branding: Now is the Time to Show You Really Care
Quarantine

5 min read


Nov 25, 2019

A Novice’s Thanksgiving: Sensory Anthropology Gone Wrong

Last year, for my first Thanksgiving in the USA, I cooked Thanksgiving dinner without ever having eaten it before. As an anthropologist, I should’ve known better. A couple of weeks before the big day, I searched for recipes on websites, checked YouTube channels and flipped page after page of cooking…

Food

8 min read

A Novice’s Thanksgiving: Sensory Anthropology Gone Wrong
A Novice’s Thanksgiving: Sensory Anthropology Gone Wrong
Food

8 min read

dr. aybil göker

dr. aybil göker

61 Followers

anthropologist. narrative enthusiast. storyteller.

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