Pinneddr. aybil gökerTurning Brand Managers into AnthropologistsWords matter. The words that we use either humanize our interactions or distance our rapport. They create gaps and have the power to…Nov 12, 20191Nov 12, 20191
dr. aybil gökerDepth of Attention: How We Meaningfully Engage in Social Media ReelsIt is common to hear that attention spans are shrinking, now said to be around eight seconds. But is that the whole story? The reality is…Oct 4Oct 4
dr. aybil gökerThe Paradox of Reintegration: Prolonged Liminality, Remote Work, and the Future of the OfficeRecently, Amazon announced its plan to have all corporate employees return to the office full-time by January, and a recent KPMG survey…Sep 23Sep 23
dr. aybil gökerThe madness and mindfulness of remote workingIn May, I wrote an article on the liminality of the pandemic. For better or worse, it had a more uplifting tone than how I’ve felt about…Nov 30, 2020Nov 30, 2020
dr. aybil gökerUnderstanding why Turkish-Americans are voting for TrumpWritten by: Dr. Aybil Goker, Dr. Şölen Şanlı Vasquez, Kerem İnal, M.A.Nov 3, 2020Nov 3, 2020
dr. aybil gökerPandemic life is a liminal periodWe are living in the in-between. The coronavirus pandemic is creating what’s known as a liminal phase in our lives — a time where we’re…Apr 9, 2020Apr 9, 2020
dr. aybil gökerQuarantine Branding: Now is the Time to Show You Really CareThis period of pandemic is demonstrating one striking sociobiological fact: We are tangled.Apr 5, 2020Apr 5, 2020
dr. aybil gökerA Novice’s Thanksgiving: Sensory Anthropology Gone WrongLast year, for my first Thanksgiving in the USA, I cooked Thanksgiving dinner without ever having eaten it before. As an anthropologist, I…Nov 25, 2019Nov 25, 2019
